About
Strategy built around real businesses, not templates.
Who I work with
Who I work with (and why it's different)
I work with business owners who know social media matters, but don't have a marketing department to figure it out for them. You're not looking for an agency shuffling you into a template, or a generalist consultant guessing at social media concepts. You need someone who's spent over a decade in social-first marketing strategy, who understands what works on the feed, why it works, and how to tailor these concepts perfectly to your business. With Socially Content, you're working with someone who has been both inside growing brands, as well as trained small business owners to run their social strategy themselves. Whether you need someone to strategize with, dream with, or hand the project over entirely to, I'm here for you.
THE JOURNEY
A little about the road here
I spent years working on small business teams and leading corporate marketing departments before deciding I wanted to work directly with businesses where my skillsets lie. Creative direction, brand building and social strategy. Along my journey, I spent a large amount of time training small business owners on social strategy, which taught me more about what actually works for a one-person marketing department than any big campaign ever did. I understand the struggle of limited budgets, fast pivots, and wearing approximately 12 different hats at once. My heart lies with the entrepreneur who is brave enough to take a chance, and it is my passion to use my skillset and experience to amplify the impact.
Strategist, not agency
Why 'strategist,' not 'agency'
Traditional agencies mean layers: account managers, hand-offs, a template built for everyone, not for your specific business. I work directly with you. I want to understand your targets, your roadblocks, and what success looks like to you. Every strategy is built around your actual goals, not a package I'm running through for the tenth time this month.
Why small businesses
Why small businesses
My mom owns a small business. I grew my own career inside multiple. I've seen firsthand what it means for a community, and for the people inside it, when someone's brave enough to take a real step toward their dream. I believe in working hard enough to build a life you love, not turning work into your entire life. That's the whole point of what I do: freeing up your time, energy, and brain space so you can actually be present for the parts of your business, and your life, that matter most.
Outside of work
Outside of work
When I'm not working, I'm probably somewhere between my cozy couch, an airport, or a green room. I love to travel, and one of my favorite reasons to catch a flight is following my husband on tour as he fulfills his own dream as a musician. At home, you'll find me listening to an audiobook while working through a puzzle, or trying out a new gluten free recipe I probably got from scrolling on TikTok.